Human Designer.
Yes, that’s intentional.
With over 15 years of experience, I help brands translate strategy into identity, campaigns and digital experiences. Always designed around real human needs.
Branding
UX/UI Design
Content Creation
I design for humans.
Not just users.
I’m a freelance designer with over 15 years of experience across advertising, branding and digital product design. That mix taught me how to navigate complexity, collaborate across teams, and turn ambitious ideas into experiences people actually understand.
My approach starts with understanding people. What they need, how they behave, what they respond to and where things get in their way. Whether I’m shaping a brand, campaign or digital product, those insights help me make better design decisions.
I believe great design should be both distinctive and intuitive. I care about the details, the craft and the systems behind the work. From strategy and typography to interaction, everything has a purpose.
Because in the end, the best design doesn’t need to explain itself. It just feels right.
Experience
KBC (Freelance)
UX & UI Design
2024 — Present
Nobel Biocare (Freelance)
UX & UI Design
2022 — 2024
KBC (Freelance)
UX & UI Design
2019 — 2022
RMDY
Senior Designer
2019 — 2021
Bagaar (currently Verhaert Digital Innovation)
Medior Designer
2016 — 2018
Prophets (currently IO)
Designer
2011 — 2016